General statistics on business cards:
Your sales can increase 3% for every 2,000 business cards you hand out.
10 BILLION are printed each year in the U.S.
And… about 85% of business cards are thrown out within 24 hours.
In this day of web, social, “e” and “i” everything, the lowly business card has clout, stamina… a great way to promote your services, your products and you. So, if you don’t want be one of the 85% thrown out within 24 hours it’s a good idea to give some thought to your business card design.
Business cards are a necessity for small business marketing. Your card’s “look” says a lot about you and your business in just seconds.
From my experience – and the experience of amazing interactive designers I’ve worked with – there’s plenty of thought, nuance and skill that goes into creating the standard-sized 2 x 3.5 cards. Networking isn’t what it use to be. It’s, oh, so much more, and the little card still has big impact.
Keep it simple is rule #1. Focus on what’s important for the viewer to take away from your card if they just glance at it.
A good designer might take just a couple of hours to create a card for a client. But it make take days. It depends on the number of changes you make after seeing the first drafts. It’s important to stay organized and focused on what you want to communicate about yourself, your business. Be prepared to edit!
Sometimes you want to stand out and grab attention. Remember, this can be done with layout and design but in a clean, non-cluttered way. The right color or font can make all the difference and is often times more effective than a gimmicky paper finish or embossing.
There are plenty of poorly designed business cards out there, so don’t overdo it. “Too much” is a designer’s biggest fear. They are afraid you are going to ask for multiple bold colors, lots of different fonts and way too much wording. Be aware of designers that agree to everything. Think about the objective of your card, and don’t clutter it up.
A well-crafted design paired with the perfect font always looks better in the end versus the kitchen-sink style cards that some well-intentioned business owners try to create.
With more do-it-yourself business-card-design template websites available, hiring a designer for the job may not even be necessary.