Creating Great Business Cards – Design and Nuance Count

General statistics on business cards:

Your sales can increase 3% for every 2,000 business cards you hand out.
10 BILLION are printed each year in the U.S.
And… about 85% of business cards are thrown out within 24 hours.

In this day of web, social, “e” and “i” everything, the lowly business card has clout, stamina… a great way to promote your services, your products and you. So, if you don’t want be one of the 85% thrown out within 24 hours it’s a good idea to give some thought to your business card design.

Business cards are a necessity for small business marketing. Your card’s “look” says a lot about you and your business in just seconds.

From my experience – and the experience of amazing interactive designers I’ve worked with – there’s plenty of thought, nuance and skill that goes into creating the standard-sized 2 x 3.5 cards. Networking isn’t what it use to be. It’s, oh, so much more, and the little card still has big impact.

Keep it simple is rule #1. Focus on what’s important for the viewer to take away from your card if they just glance at it.

A good designer might take just a couple of hours to create a card for a client. But it make take days. It depends on the number of changes you make after seeing the first drafts. It’s important to stay organized and focused on what you want to communicate about yourself, your business. Be prepared to edit!

Sometimes you want to stand out and grab attention. Remember, this can be done with layout and design but in a clean, non-cluttered way. The right color or font can make all the difference and is often times more effective than a gimmicky paper finish or embossing.

There are plenty of poorly designed business cards out there, so don’t overdo it. “Too much” is a designer’s biggest fear. They are afraid you are going to ask for multiple bold colors, lots of different fonts and way too much wording. Be aware of designers that agree to everything. Think about the objective of your card, and don’t clutter it up.

A well-crafted design paired with the perfect font always looks better in the end versus the kitchen-sink style cards that some well-intentioned business owners try to create.

With more do-it-yourself business-card-design template websites available, hiring a designer for the job may not even be necessary.

Graphic Designer Tips: Business Card Designs That Work

The value of good-quality business cards

Business cards are effective promotional tools, which reflect and represent your business and of course, you. Even if you are a devoted business executive, a poorly designed card communicates the opposite. A well-designed card that suitably represents you and your business can intrigue its recipients. Investing in high-quality cards may be expensive, but you will be pleasantly surprised by the number of potential clients that will get in touch with you to discuss business proposals after you start giving out your new and improved cards.

Your business cards must represent your company

A business card design should reflect your business type. If your company deals in tourism, your business cards should be colourful and vibrant, while a financial institute should use minimal and simple styles. The reason is that people associate the qualities reflected in your card with your organisation and may choose to do business with your company only if it seems to have the appropriate qualities. Your card is the first representation at their end and it should be impactful.

Include your company’s logo

Your company’s logo is one of the most important elements on your card, because logos generally have the power to reflect a business and gain the trust of potential clients. When your logo comes in contact with target audiences, it creates an impression about your business.

Add a slogan or a tag line

If your business does not already have a slogan or tag line, you need to create one that reflects what your company does in a very short sentence or phrase. This phrase could be part of your company’s vision or mission statements. Keep it concise, attractive, memorable and clear, with not more than five words. Don’t take this as an opportunity to provide elaborate details about your product.

Keep it simple

The preferable backgrounds for business cards are white or light grey, both of which prevent business cards from looking very cluttered. If you have a lot of information to provide, use both sides of the card to make each of them look spacious. Your goal is to make your card look attractive while providing all the essential information.

Custom Business Card Design – Do’s and Don’ts

There was a time when business cards served a very practical purpose, that of letting others know how and where to reach your business. Though that is still the primary purpose of the card, they have become an avenue to enable your creativity to take full rein. With so many options for custom business card design services, everyone can become a designer and create a card that leaves a striking impression in the minds of people who receive it.

Several business owners incorporate handy tools like a match box, a comb, and even musical instruments within the card to make it stand out among all the rest. While there are no rules when it comes to creating card designs, there are a few essential dos and don’ts that business owners can adhere to.

Do’s

Do incorporate your logo into the visiting card. In the age of personalization, using mundane clip art on your call card is not a salient idea. Designing a logo is simple and there are many professionals out there who can help you design a logo that reflects the ethos of your business. Including your logo on the card is a great idea because it helps to foster a long-lasting connection between your brand and the logo.

Do limit your business card to a couple of type fonts. When it comes to custom business card design, it is easy to get carried away and try to include everything you like on that little bit of paper. Limit yourself to one or two fonts to ensure that the cards are readable and not cluttered.

Do keep it simple. If you have multiple addresses to list or more information to add to the card, consider using the back of the card for the same. A cleaner and simpler card is easy to read and does not cause a visual overload.

Don’ts

Don’t use cheap paper. While you are designing your card, put yourself in the shoes of your prospective customers. How would you feel if you got a paper thin card that is easy to tear? A badly designed and executed visiting card will leave the customer wondering whether your services will follow the same quality standard.

Don’t be afraid to break the rules. These cards can have pull-out tabs, be of different shapes, colors and materials – the only thing limiting you is your imagination. Let your card reflect who you are in terms of shape, design, and material.

Designing your own visiting card can be a fun process. Approach it with a plan in mind.

Business Card Design – Make It Different

Business cards are very much important for the owners of businesses. It is one of the solid ways of promoting a business. But it does not mean that people take and have a look at the business card always. They certainly look at the cards if it impresses them with its design, color, look and feel. In other words I want to say that every business card design should have some distinct qualities in them for which people will accept them and remember for sure.
Now you must be thinking how should be the business card designing? I am not trying to say that the design of card will go completely out of the business etiquette, but within the design process some careful approach from your side will make it stand tall among the crowd of so many cards around you.

The color, typeface, image and graphics, size everything needs to be perfect and worth acceptable. To attract the eyes the color need not to be odd; rather make it shiny and acceptable to eyes. On the other hand business card designing need not to go very stylish in font type and size but little style is impression. The use of images and graphics needs to be minimal yet catchy.
A business card designing should have scope for creativity yet should never go beyond business standards. I mean to say some unconventional approach in touch and feel is great to attract the eyes and touch of the users (say embossed or letterpress effect) always help users to remember your business as and when he or she is in need of anything you produce or serve.
The business card designing has to be very much clear in the message it carries. The business purpose has to be clear to the viewers and they need to understand how helpful will be your business in their need. Say your business is in the hospitality sector and you cannot prove it with the card designing, your money and effort will go in vain. Try to make the design perfectly in relation with the business.
Put the right information on your card to make it completely informative and useful. I am trying to emphasize on this point very much because sometimes in the process to go too much creative or stylish, business card designing goes less packed with valuable information. Never compromise with information; rather make the card managed with highlighted information.
Business card designing should carefully handle the approach to the users. With its minimal text let the users feel that you have some personal tone to talk or help him or her. A line for business slogan that appeals the senses can bind the users to remember you. Even a multilingual card designing depending on the market base of the business comes good.

If you carefully read the above points, you will find there is nothing uncommon said about the business card designing. Then why should you follow the points? Yes there is something that counts to make a card successful! And that is nothing but the care and followup that makes a card stand unforgettable or highly acceptable to the uses. It is very much common affair that the business owners go to the designers and simply say to give them a card that is different and catchy to the eyes. And when the work completes and cards go to the users, they find most of the cards useless (whatever out of the box design is). So remember it is your responsibility to make your business card designing a class and quality. If you can do so, you will see that your business card is different in its altogether design and feel.

5 Tips for a Successful Business Card Design

Despite the move to everything digital, the exchange of a printed business card is time-tested tradition in face-to -face business interactions. Whether you are meeting a prospective client for the first time or at a networking event, your card is a critical factor in making a good impression. Savvy, well-connected business people never leave home without a stack of effectively designed cards in their wallet or purse, but what exactly constitutes an effective business card design? These 5 tips should give you some guidelines when looking to redesign your company’s business card:

Information: The main purpose of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely necessary. For example, email, phone, cell, website, address, name and job title. You don’t need to provide a long list of services or every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.

Brand: A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is imperative that your card to be consistent with your other branded materials. This helps to reinforce your brands, helping new acquaintances remember you and your company better.

Size: If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand apart from your competition, there are advantages and disadvantages to consider. The typically business card size is 3.5″ x 2″ – meaning wallets and card holders are designed to accommodate this size. If you card won’t fit into these items, it may get tossed in the trash – making you lose out on potential business. So it’s best to create a design that stands out while fitting within those dimensions so that you’re newly made contacts can carry and store your information easily.

Paper: There are 3 things you want to consider when choosing the paper stock for your business card – weight, design, and finish. First you need your card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card. Next, you want to consider the design of the card and what color paper and texture will compliment the design the best. Simple variations such as an off-white linen paper stock verses a bright white smooth paper stock will really impact the final product. Lastly, you want to consider the finish – is uncoated, matte, or glossy the best? That’s up to the designer and printer – but it’s always nice to be able to jot down some additional information on your card if need be. Certain types of finishes or coats won’t allow this – such as glossy and certain matte finishes.

Design: The business card design itself must present both your contact information and brand elements on a very small space. So it is best to keep the design clean and organized. This can be achieved by making sure there is negative space on the card. Negative space allows your eyes to rest and focused your attention on what’s most important. Selecting appropriate fonts and font sizes is also important because it impacts the legibility. It’s best to select a font that is still legible at a small size – a classic serif or sans serif font would be your best bet. Lastly, you want to organize the content (information and branding elements) so that it’s user-friendly and visually appealing.